Google Ads AI Max and Performance Max: How to Stay in Control
The guardrails, experiments and reports that let you use Google's most automated campaign types without losing control of spend or message.
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Every dollar of ad spend, accountable to pipeline.
We manage paid media like an investment portfolio: clear hypotheses, disciplined testing and budgets that move toward what produces revenue.
Campaign performance
4.2xBlended ROAS
Cost per lead−37%
−37%avg. cost per qualified lead
+62%avg. return on ad spend
$12M+annual spend managed
Why it matters
Ad platforms are built to spend your budget, not to protect it. Without the right structure and signals, they optimize for cheap clicks instead of customers.
We connect campaigns to your CRM so algorithms learn from real revenue, then test relentlessly to lower costs over time.
Outcomes you can expect
- Lower cost per qualified lead
- Higher return on ad spend
- Spend tied to closed revenue
What's included
01
Google Ads search, Performance Max and shopping
02
Meta, LinkedIn and TikTok campaigns
03
Account-based advertising
04
Creative testing frameworks
05
Landing page optimization
06
Offline conversion and CRM syncing
Our process
1
Step 1
Audit
Review account structure, tracking, creative and landing pages to find wasted spend.
2
Step 2
Rebuild
Restructure campaigns around intent and feed CRM conversions back to the platforms.
3
Step 3
Test
Run a weekly creative and audience testing cadence with clear success criteria.
4
Step 4
Scale
Shift budget to what works and expand into new channels with confidence.
Proof
Figures shown are illustrative sample outcomes.
Platforms we work with
Google AdsMeta AdsLinkedIn AdsTikTok AdsMicrosoft AdsGA4HubSpot
We typically work with monthly ad budgets from $5k upward. We will recommend a test budget based on your goals and market.
Yes. Our creative team produces static, video and copy variations for testing every month.
A flat monthly management fee based on scope — never a percentage that rewards us for spending more.
Quick wins from fixing waste often show in the first 30 days; sustained efficiency gains build over the first quarter.
Learn more
Ready to talk about Paid Media?
Get a free audit and a clear 90-day plan from our senior team.