E-commerce
−41%CPA
+62%ROAS
40+creatives tested / month
The challenge
Rising Meta costs and iOS tracking changes left the brand unsure which creative and audiences were really working.
Our approach
We introduced server-side tracking, a weekly creative testing cadence, and a structured audience framework.
The results
Within the engagement, the client achieved −41% CPA, +62% ROAS, 40+ creatives tested / month — and built a foundation that continues to compound.
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