B2B SaaS
3.2xorganic pipeline
+180%non-brand traffic
−28%blended CAC
The challenge
A fast-growing SaaS company relied almost entirely on paid search. Costs were rising and organic traffic had plateaued for two years.
Our approach
We fixed technical issues blocking indexation, built 6 topic clusters around buying-intent keywords, and launched a digital PR program to earn authority.
The results
Within the engagement, the client achieved 3.2x organic pipeline, +180% non-brand traffic, −28% blended CAC — and built a foundation that continues to compound.
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